Kariuki Julius Wachira

Senior Social Media Executive & Digital Strategist

Nairobi, KE.

About

Dynamic Senior Social Media Executive with four years of experience driving brand engagement and digital growth through strategic content creation and data-driven campaigns. Proven ability to translate complex social insights into effective marketing strategies, aligning brand goals with industry best practices. Adept at managing cross-functional collaborations and leveraging performance analytics to identify strategic business opportunities and optimize digital presence.

Work

Radio Africa

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Senior Social Media Executive

Nairobi, Nairobi County, Kenya

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Summary

Led digital growth and brand engagement for Radio Africa by developing data-driven content strategies and spearheading cross-functional social media initiatives.

Highlights

Led content strategy and execution across TikTok, Instagram, Facebook, and X (formerly Twitter), significantly increasing Mpasho news readership and overall brand engagement.

Translated complex social media insights and analytics into actionable recommendations, directly enhancing the effectiveness of marketing campaigns.

Conducted in-depth quarterly competitive landscape analysis, providing strategic insights that informed content development and social media initiatives.

Collaborated cross-functionally with creative and marketing teams to conceptualize and launch innovative social media initiatives, driving cohesive brand messaging.

Huduma Kenya

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Assistant Manager, IT

Nairobi, Nairobi County, Kenya

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Summary

Managed IT operations and projects for Huduma Kenya, optimizing team workflows and delivering critical technical support to system users.

Highlights

Managed IT team workflows and priorities, ensuring efficient operations and consistent achievement of departmental objectives.

Directed technical staff in delivering high-quality IT support to system users, improving user satisfaction and system uptime.

Consulted with cross-functional stakeholders, including technicians, users, and management, to accurately assess computing needs and define system requirements for new projects.

Provided consistent oversight for multiple information systems projects, ensuring on-time delivery and adherence to scope and budget.

Radio Africa Group

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Social Media Intern

Nairobi, Nairobi County, Kenya

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Summary

Supported social media operations and content creation for Radio Africa Group, contributing to increased user engagement and platform growth.

Highlights

Authored engaging and modern content for diverse social media channels including Classic105Kenya, Radio Jambo, and Kiss Fm, expanding audience reach.

Executed end-to-end content production, including shooting, editing, and uploading studio photos and videos across relevant digital platforms.

Contributed to innovative social media campaigns, directly supporting initiatives that increased user engagement and expanded the overall social media following.

Education

Zetech University

Nairobi, Nairobi County, Kenya
Information Technology

Skills

Digital Marketing & Social Media

Social Media Strategy, Content Creation, Content Management, Audience Engagement, Brand Awareness, Digital Campaign Management, Performance Analytics, Social Media Analytics, Competitive Analysis, Digital Content Development, Community Management.

Communication & Collaboration

Verbal Communication, Written Communication, Cross-functional Collaboration, Stakeholder Management, Reporting.

Information Technology & Operations

IT Support, System Administration, Workflow Management, Project Oversight, Requirements Gathering, Technical Consultation.

Platforms & Tools

TikTok, Instagram, Facebook, X (Twitter), Threads, Content Management Systems, Canva, CapCut, Premiere Pro, Adobe Photoshop.